Sundek the famous Californian bathing and suit company offers a beachwear lifestyle for him, her and kids. The brand was esthablised in 1958, and thanks to its flaming logo – also a reminder of the waves on the ocean - the brand was soon known as the sun brand. At that time the brand concentrated its efforts on the creation of technical swimwear especially made for surfing, which resulted in a strong and easy-to-dry nylon fabric. These new features catapulted Sundek to one of the most popular surfwear brands of that time, and moreover, the brand transformed into a respected surf icon.
Decades later, this boardshort with its highly recognizable rainbow on the back, has conquered generations of youngsters, making it one of the most widely distributed surfshorts on the market. Once used primarily for sportswear, it has now become a beachwear lifestyle brand for him, her and kids. With successful monobrand stores in the most exclusive coastal towns, like St. Tropez, Cannes, Saint Barth, Forte dei Marmi and Miami.