Having a long felt urge to launch his own vision of a distinctive clothing line Nikolaj Nielsen, an industry veteran with a vast background in denim, founded Won Hundred in 2004. Won Hundred is a Danish brand with minimalistic designs for men and women, inspired by heritage and cultural influences from art, nature, music and people makes the minimalistic designs to have an old soul. Won Hundred is a brand with a willingness to take risks.

Won Hundred’s modern style is for multifaceted and enthusiastic individuals. "We have a dream of creating clothes that enforces the personality of the person who wears it, as opposed to dictating an invented identity. We want the personality of the user to transcend through Won Hundred's designs. This way every piece becomes unique."